Live Commerce Studio

We make brands
worth watching.

Live commerce, produced with intention. We help premium brands build livestream retail experiences that convert — without discounting, without compromise.

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Live Strategy ·
Host Sourcing ·
Stream Production ·
Ecom Integration ·
Scripting & Run-of-Show ·
Analytics ·
Content Repurposing ·
TikTok Live ·
Instagram Live ·
Live Strategy ·
Host Sourcing ·
Stream Production ·
Ecom Integration ·
Scripting & Run-of-Show ·
Analytics ·
Content Repurposing ·
TikTok Live ·
Instagram Live ·
What we do

Live retail,
redesigned.

Most brands know they should be doing live commerce. Few know how to make it feel like theirs. We close that gap — from strategy to stream, host to highlight reel.

01
Livestream Strategy

Format design, platform selection, cadence planning, and audience mapping. We build the blueprint before we go live.

02
Creator & Host Sourcing

We match your brand to the right live commerce host — by archetype, audience, and energy. Not just follower count.

03
Stream Production

Full-service direction: run-of-show, scripting, lighting, visual identity, real-time moderation. Every frame is intentional.

04
Ecom Integration

TikTok Shop, Instagram Drops, shoppable overlays. We connect the stream to the cart — seamlessly.

05
Analytics & Optimisation

CVR tracking, peak viewership, drop-off analysis, product heatmaps. We treat every stream as a learning.

06
Content Repurposing

Your livestream becomes a content engine. We cut clips, highlights, and testimonials that keep performing long after you go offline.

Why ONAIR

The stream
is the store.

Live commerce is the fastest-growing retail channel on the planet. But most brands are approaching it like a sale announcement — not a show. We come from the creator world. We understand what makes people stay, engage, and buy. And we produce every stream with that knowledge built in.

$35B
US live commerce market by 2026
8×
higher conversion than standard video
45%
of viewers buy within 24hrs of watching
0
discounts required when the format is right
01
Elevated

We reject the discount-driven hustle. ONAIR streams feel like fashion week, not a clearance rack.

02
Produced

Every stream is directed. Run-of-show, lighting, pacing, scripting — nothing is left to chance.

03
Live-native

We were creators before we were a studio. We speak the language of the platform, fluently.

04
Conversion-led

Entertainment is the vehicle. Revenue is the destination. We measure both, without apology.

How we work

Not a channel.
A studio.

01
Discovery

Brand immersion, audience audit, platform analysis. We learn your world before we build in it.

02
Strategy

Format design, host matching, cadence planning, ecom setup. The blueprint that makes every stream repeatable.

03
Production

We direct the stream end-to-end. Script, visuals, host prep, live moderation, real-time adaptation.

04
Optimise

Post-stream analytics, content repurposing, next-stream refinements. Every live becomes a better one.

Live formats

Built for your brand.

We design live formats around your product, your audience, and your story. Not a template — a show.

A
The Reveal
New launches

A live debut for new product drops. Exclusive first access, host-led demo, live Q&A. Scarcity without discounting.

B
The Edit
Curation

A curated live shopping session. Host selects, styles, and presents. Feels like a private appointment, not a sale.

C
The Expert
Education

Founder, expert, or tastemaker-led deep dive. Authority builds trust. Trust converts.

D
The Event
Seasonal / tentpole

A high-production live moment. Multi-segment, multi-host, full editorial direction. Built to trend.

"Live commerce isn't a channel.
It's a new kind of retail."

ONAIR Studio · Est. 2025
Now taking clients

Ready to go
live?

We work with a small number of brands at a time. If you're building something worth watching, let's talk.

Get in touch View services